PROJECTS

Intern Project at a global consumer electronics company

Suwon, Jun 2014 - Aug 2014

SUMMARY Demonstrated Smart TV opportunities based on Smart Home industry analysis.

Mainly focused on how to differentiate TV as a main controller of the service from a mobile phone and in Smart Home service.
Segmented customer groups according to one's involvement in housework.

OUTCOME Made a presentation in front of whole division members and contributed to actual establishment of the division strategy planning

Industry-Academic Cooperation Project with a global stationery company

Seoul, May 2014

SUMMARY Participated in a new product planning project with stationery office supplies division as a team leader.

Led a team to analyze the needs of target group.
Suggested the revised product line including post-it planners and memorizing notes targeting students and white-collar employees.

OUTCOME Delivered the suggestion to executives and the suggestion is reflected to the division's plan of the following year

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A Study on Localization Strategy of ZPSS

Shanghai, Feb 2014

SUMMARY Assisted the field study of Prof. Choi about the CSR and localization strategies of Korean firms in China market

My team specifically focused on the localization strategy of ZPSS, which is the first production overseas of POSCO.
As a team leader, led team to successfully conduct the field interview with ZPSS people and further research.

OUTCOME The paper is planned to be published through Yonsei Publishing Department

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2012 Share a Smile, Give a Toy

Washington D.C., Dec 2012

SUMMARY Working as an intern at Washington DC Mayor's Office on Asian and Pacific Islander Affairs, I took charge of the agency's annual charity event '2012 Share a smile, Give a Toy'.

Coordinated programs for the event such as Greeting with Santa, Balloon Artist Show.
Through fundraising and negotiating with performers, successfully organized the event within the budget.

OUTCOME Approxiamately 120 attendees with high satisfaction

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Open-house Debate Session

Seoul, Nov 2011

SUMMARY As a vice president of Yonsei Debate Team, I suggested open house debate session for promoting the debate club

Assembled a TFT(Task Force Team) and led the team to choose the topic and organize the detailed programs of the event
Systematized promotion plans.

OUTCOME Approxiamately 100 attendees. Reported by a school newspaper as one of front-page stories. The number of applicants for the following recruitment increased.